Ingest feeds directly into the WordPress CMS for Reuters articles and Getty images
Responsive Web Design (“RWD”) allowing a seamless user experience across all devices – smartphones, desktops and tablets
Metro stories now have more visual appeal: captivating headlines, big photographs and easy-to-read graphics
Improved features allow more customizable advertising opportunities, including advanced capabilities to handle rich media and interactive creative
Integration with Google’s Doubleclick for Publishers (“DFP”)
ABOUT METRO
Metro is the world’s largest newspaper – attracting a young, active, audience of over 20 million daily in more than 100 cities worldwide. In the US, Metro was launched in 1999 and is now the #1 most read free daily nationwide with 1.3 million daily readers. Designed for a 20-minute read, Metro delivers news and entertainment to commuters Monday through Friday. Local, national and international news and features are presented without bias, showcasing a metropolitan attitude and style.
Will Schermerhorn and Paul Williams present at Ektron’s Synergy Conference about Brand Building with Special Olympics.
http://www.specialolympics.org is the flagship site for Special Olympics Inc., which has 220 chapters in 170 countries and offers training and competition in 30+ Olympic-style sports for people with intellectual disabilities.
1/0 launches a new and improved Judaica Shop (the museum store for the National Museum of American Jewish History). 1/0 launched the site in time for the holiday season to take advantage of Black Friday and Cyber Monday.
Site Highlights:
Developed and customized Judaica Shop using AspDotNetStoreFront
The American Society of Landscape Architects and 1/0 launch the definitive guide to Washington D.C.’s most famous landscapes. This has been hailed in the press for being unique and refreshing bringing Landscape Architecture to the forefront of people’s consciousness. The site has been picked up in most of the major design publications and blogs. Most recently, the LA Guide was featured in the Washington Post here.
The online guide is “mobile-friendly” ( www.asla.org/guide ) and comprehensive. With more than 800 photographs, it documents 76 sites in D.C. and Arlington. The 76 sites are within 16 distinct geographical areas, and each area constitutes a potential tour.
1/0 and Metro US publishing launch ZipTrials.us. Ziptrials helps Medical facilities find patients willing to participate in local clinical trials. Metro is the 4th largest circulated and the most read free daily newspaper in the US.
Project Highlights:
Responsive Web Design employed that optimizes the site based on screen resolution for Mobile, Tablets and Desktop devices
Launch of a new Brand called ZipTrials (formally known as Metro Health)
Click through rate for leads up over 100% since launch
Has led to the highest ever sales for Metro
Easily expandable to different cities
Custom reporting based on number of leads by city/trial, Number of Searches, Google Analytics
Special Olympics is now offered in 6 languages that mirrors the United Nations supported languages (English, French, Spanish, Chinese, Arabic and Russian)
Special Olympics now tailors content to a specific Special Olympics Region (Africa, North America, Latin America, Europe-Eurasia, Asia-Pacific, East-Asia, Middle-East-North-Africa)
A new Events Calendar that highlights the hundreds of events happening around the globe each year
Each region now has a landing page and each location has its own page. This allows Special Olympics International to tailor content down to the local level all from the same platform
1/0 has upgraded Special Olympics’ CMS platform from Ektron 7.6 to 8.5
